RAO Editorial Group – Ecommerce Platform Connected with SAP ERP


RAO Editorial Group eCommerce platform connected with SAP erp

A spectacular online store creation by interconnecting an eCommerce on the WordPress platform with the SAP ERP.

ABOUT Rao Books

Rao publishing house, founded in 1993, meanwhile becoming the Rao publishing group, with two subsidiaries, Rao Encyclopedic and Rao International, is a Romanian publishing house. Since its foundation, RAO Publishing House has won the appreciation of the public, as well as the respect of its international partners (prestigious publishers from all over the world: Larousse, Gallimard, Usborne, etc.) through the seriousness with which it selects the titles, the care for the graphic presentation of the books, the attention it gives both Romanian and foreign authors, but also the dynamism and perseverance with which he follows the movements on the literary market.


Based on the identity manual, a modern and Responsive design (adaptable on mobile devices) was created, respecting the colors of the brand. Numerous attempts were made to present the products and many specific elements of the project.
A spectacular online store creation by interconnecting an e-commerce on the WordPress platform with the SAP ERP. Project planning, Graphic Design, HTML5, CSS3PHP, Java Script.


Pagination has been eliminated using an intelligent information loading system as you scroll the page (vertically but also horizontally sometimes) thus protecting the server’s resources but also offering a special visual experience to the users.

The website offers various types of promotions as well as access to the RAO Club, which will open the door to permanent discounts of 20% on any book purchased.

Excellent results

Two powerful searches dedicated to the project serve the website. One on the red band present everywhere on the website and which provides instant results on various categories of information (book name, author, etc.). The other in the authors’ area, which offers a very fast filtering, in real time, dedicated only to authors.

The initial planning of the concept

After two meeting sessions, many coffees and whole lists of ideas, our team of graphic designers sketched the first two graphic directions.

Graphic Proposals & Revisions

After another meeting in which the graphic concepts were debated, an idea was chosen which was applied several revisions so that the creative concept combines the business needs of the RAO Publishing House.

Project delivery

After 3 months of work in the programming area in which two experienced programmers were involved, the graphic concept came to life.